Progressive Growth Partners Pty Ltd of Australia, trading as ‘Mutinex’
BME’s 85%-owned subsidiary, Bloomsbury Information Capital, has a 4%+ equity stake in the software (SaaS) company Progressive Growth Partners Pty Ltd of Australia, trading as ‘Mutinex’. The company has a staff of forty. Simon Benney represents Bloomsbury on the ‘Mutinex’ Board.
The company has an automated econometrics platform which measures return on investment in media and marketing. Bloomsbury participated in the AUD 2.4M funding round in mid-2022, and an AUD 5M round in February 2023, which will finance a substantial expansion, increasing capability to drive self-service on-boarding and generate automated insights for customers. Entry into the US market is taking place.